Work with me
I help founders and investors turn great ideas into scalable, fundable businesses.
Whether it is VC-backed or bootstrapped, or from strategy to storytelling, I bridge the gap between clarity and capital.
Over the last five years, I’ve helped raise over $8m, built brands that went from zero to six figures within months, and advised founders backed by the world’s top investors. If you’re ready to bring clarity and momentum to your next chapter — let’s talk.
Strategy & Positioning
Defining clarity of purpose, brand architecture, and market narrative for startups and established businesses.
Book an intro call.Growth & Go-To-Market
Designing revenue and expansion strategies built on data, culture, and customer behaviour.
Request a proposal.Product & Experience Design
Advising on UX, product development, and design systems that scale with brand equity.
Begin your design journey.Fundraising & Investor Narrative
Helping founders structure their stories, decks, and diligence materials for early-stage and growth capital.
Raise your first cheque.WAYS TO WORK WITH ME
60 minutes
Strategy Session
A sharp answer to one hard question: positioning, pricing, a raise or a launch. You leave with written next steps.
By proposal
4 weeks
Fundraising Supercharge
Investor readiness, story, deck and pipeline, built together. Pitch deck and financial model available as part of the programme.
By proposal
2 to 3 weeks
Growth Diagnostic
A commercial review of pricing, product mix, channels and margins, ending in a clear 90-day plan.
By proposal
Monthly
Fractional and Advisory
A fractional growth or commercial lead embedded in your team, or monthly advisory on strategy, investor and commercial decisions. Limited places each quarter.
By proposal
Fundraising Supercharge
A four-week programme to take you from where you are to investor-ready.
Weeks 1 to 2: readiness, model and pitch
- Review your business, financials and what you’ve achieved so far
- Agree the raise: how much, when, from whom and at what valuation
- Find the gaps investors will find, and fix them
- Build the story and deck, backed by a financial model
- Identify the right investors and how to approach them
Weeks 3 to 4: pipeline, pitching and closing
- Build and manage your investor pipeline
- Rehearse investor meetings and the hard questions
- Follow-up, updates and keeping momentum
- Term sheet basics and how to negotiate
HOW IT WORKS
- 1
Intro call
We talk through where you are and what you need. No charge.
- 2
Proposal
Within 48 hours, a short proposal with scope, timing and cost.
- 3
We start
Weekly working sessions, with the work done between them, not just advice.
SELECTED WORK
Turning a creative business into a repeatable commercial model
B2B events provider for corporates and institutions, including universities
The challenge
A founder-led, creative B2B events business growing through partnerships with corporates and universities, but trading largely on instinct. There was no clear view of which products, events and partnerships actually made money, or how to grow without the founder in every decision.
What I did
- Rebuilt the commercial model across university partnerships, sales strategy, pricing and product mix
- Analysed average order value, product-level performance, staffing and margins event by event
- Worked across marketing and event operations to change how events were sold and run
- Turned what worked into a playbook that could be repeated at each new university
The result
A clear view of where the real commercial opportunity was, better decisions about how the business traded, and a model that now repeats across multiple university partnerships.
“Before Mariam, we ran the business mostly on instinct. She got us looking at the numbers properly: average order value, which products actually made money, how we staffed events, how we priced. She’d be talking about the big growth opportunity one minute and deep in a spreadsheet the next.”
Founder, B2B events provider
WHAT CLIENTS SAY
“We came to Mariam expecting to talk about a new campaign. Instead she started with who our customer really was and what they already loved about us, and that changed the whole conversation. She understands the beauty market and kept asking one question: is this easy for someone to buy into? We left knowing exactly where the brand goes next.”
Founder, UK beauty brand
“Mariam understood our business very quickly and was honest about what needed to change. She went through our model, our numbers and our pitch, and pushed back wherever our thinking was woolly. None of it felt theoretical. Everything came back to what would make us more investable. We’re much clearer now on what we’re building and how to explain it.”
Founder, UK consumer startup
Who this isn’t for
- Anyone looking for a deck written for them without doing the thinking
- A brand refresh with no change to how the business makes money
- Teams who want a large agency rather than one senior operator
Ready to get started?
I work with a small number of founders and teams each quarter to help refine strategy, raise capital, and scale with precision.
I also offer limited one-to-one consultations for those seeking clarity on positioning, fundraising, or growth.
Each session is 45 minutes and designed to bring sharp, actionable direction.
BOOK A CALL NOW