FOUNDER. OPERATOR. STRATEGIST.
I help consumer, retail, B2B and SaaS businesses grow faster and raise smarter.
Former M&A banker at Rothschild & Co. Founder of Oja, which raised over $5m and reached seven-figure revenue in its first year, and of WCAN. I’ve since helped founders raise over $8m and taken brands from zero to six figures within months.
I work with a small number of teams each quarter, as an adviser or in fractional growth and commercial roles.
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WHO I WORK WITH
Consumer and D2C brands
Growth, positioning, pricing and retail readiness, for founders who want the business to run on numbers, not instinct.
Founders raising pre-seed to Series A
Story, deck, model and investor strategy, from someone who has sat on both sides of the table.
B2B and SaaS businesses
Go-to-market, pricing, partnerships and commercial models, including for businesses selling into overlooked markets.
SELECTED WORK
Turning a creative business into a repeatable commercial model
Rebuilt pricing, product mix and event operations for a B2B events provider serving corporates and universities, creating a model that now repeats across multiple university partnerships.
Read the case study“She’d be talking about the big growth opportunity one minute and deep in a spreadsheet the next.”
Founder, B2B events provider
“She kept asking one question: is this easy for someone to buy into? We left knowing exactly where the brand goes next.”
Founder, UK beauty brand
“She pushed back wherever our thinking was woolly. None of it felt theoretical. Everything came back to what would make us more investable.”
Founder, UK consumer startup
WAYS TO WORK WITH ME
60 minutes
Strategy Session
A sharp answer to one hard question: positioning, pricing, a raise or a launch. You leave with written next steps.
By proposal
4 weeks
Fundraising Supercharge
Investor readiness, story, deck and pipeline, built together. Pitch deck and financial model available as part of the programme.
By proposal
2 to 3 weeks
Growth Diagnostic
A commercial review of pricing, product mix, channels and margins, ending in a clear 90-day plan.
By proposal
Monthly
Fractional and Advisory
A fractional growth or commercial lead embedded in your team, or monthly advisory on strategy, investor and commercial decisions. Limited places each quarter.
By proposal
SPEAKING
On building, capital and taste.
Keynotes, panels and workshops for founders, corporates, universities and investors. Most recently at Travers Smith in London.
SPEAKING TOPICSI am an award-winning technology entrepreneur, 3x founder and all-round strategist.
I’m a 3× founder building technology at the intersection of culture, commerce, and impact.
As 1 of fewer than 20 Black women in the UK to have raised venture capital in the last decade, I’ve built award-winning businesses and helped global brands scale through strategy and design thinking.
My work spans sectors; from AI-powered marketplaces to community platforms and consumer brands — but my focus is constant: clarity, execution, and meaningful impact.
I’ve been recognised by Forbes 30 Under 30, Techround 100 and Hurun 30 Under 30 for my role in shaping how technology reaches underrepresented markets.
Resilient by nature. Strategic by design.